PIN data for the advertising market with basic software

The person-specific usage data - so-called PIN data - are raw data which are collected by means of telecontrol equipment and record the viewing habits of TV viewers. Until now, it was not possible in Switzerland to plan advertising on the basis of PIN data. This is now to be possible. This requires a new planning tool that can work with this PIN data. It is called EvoAd and is marketed by Public Data.

Public Data, which is part of the Mediapulse Group, has taken over the marketing of the PIN data determined by Mediapulse, evaluated an associated software together with the potential buyers and had it adapted to the peculiarities of the Swiss media and advertising market. This was done at the express request of the advertising market, as Public Data writes in a statement. Based on the findings of the last few months, Publica Data has now decided to launch the PIN data for the advertising market, including a currency-secure reporting tool, which has found great acceptance among marketers and agencies alike.

For the time being, the completion and marketing of the originally planned additional software modules for forecasting and planning TV advertising services will be abandoned. The experience of recent months has clearly shown that the expectations and requirements of potential buyers of this software are not only very complex, but also inconsistent, the statement continues. The jointly selected EvoAd, a software that is also used to some extent in Germany and Austria, cannot meet the requirements of the Swiss market, even after extensive further development. Due to this initial situation, further involvement in the area of the two modules forecasting and planning would no longer be expedient.

The PIN data will therefore be sold together with the reporting module of the EvoAd software. Publica Data will specify its offer in this regard in the coming weeks and present it to the market in the course of April.