Pimp your Mobile

Motorcycle Jung von Matt/Limmat wants to sell a moped to young people in the countryside via their cell phones, preferably video games.
The only thing that could be nicer would be riding around on a moped.
be. And stand out with the girls. With a new NRG, of course
Power Special Edition from Piaggio.

The cool scooter in the "Racy look" will be available in Switzerland from this week.
advertised with a mobile game in line with the target group. None
Posters, no advertisements. Just a flyer that says: "Do it like
the pros: memorize the course to be at the front."

Anyone who sends a text message with the word "Race" to the
number 266, you will immediately receive a WAP link with which you can
Game for free. The SMS also only costs 20 centimes. In
a market where young people are financially seduced by more and more temptations via their cell phones.
the free game is likely to become a cult game in the near future.
is unit manager Jan Schmocker at Jung von Matt/ Frontend
convinced. Because the free game developed by the advertisers can
actually also against the most expensive racing games at the forefront
keep up.

Communication via cell phone
Three motorcycles speed around a course. You can use the buttons
of the cell phone to control the fight in the bends. Anyone who believes
good lap time, confirms his result by SMS to
the race management. Whoever is among the top 100 in the high score takes
automatically take part in the weekly prize draw. You can win
of course the motorcycle, a full-face helmet or original
"Wobbly Che-Cazzo". The game works on Sunrise, Orange and
Swisscom.

The Jung von Matt/Frontend web unit was responsible for this campaign for "the
fastest and trendiest scooter in its class" is fully focused on the new
communication and gaming possibilities of the cell phone. Only
supporting measures are banners on Bluewin and Tilllate as well as a
Website www.nrg-race.ch, where all the details about the game are explained.
There you can also see a dreamy video clip in which two
Boys with their Piaggios through the countryside and finally
attract the attention of two pretty girls with her cool coaster.

This campaign is primarily aimed at young people in rural areas.
achieve, explains Jan Schmocker. As a basis for communication
serve the local moped dealers. From there, the apprentices in
distribute flyers to their cliques. As soon as the free game is available in
youth clubs becomes known, cell phone to cell phone advertising should probably be
are automatically shifted into a higher gear. At their meetings
the young people should also use the game to compete against each other in groups.
compete. A ringtone can also be played via the cell phone with the
engine noise of the Piaggio and the video clip can be downloaded.

The Web Unit Frontend at Jung von Matt was founded five years ago as
interface for cross-media campaigns. With this
In the second step, the agency wanted to expand its think tank model with integrated
specialty units and further strengthen its positioning in the area of
Strengthening online communication. Since January 2006, the web unit of
Jan Schmocker. The federally certified visual designer
HfG founded the company Scopo Intermedial in 1994 for
cross-media solutions, which was later merged with Pixelpark (Switzerland)
was brought together. In his last position, he was CD at
Unic Internet Solutions AG.

Jung von Matt's frontend has already been used for an Africa game for Manor
and has attracted attention with an application for the photographer Alessandro
Fischer recently won a "Best Web" award.

Andreas Panzeri