Piaget airs image spot "Dragon & Phoenix" on TF1
On Sunday, December 9, TF1 Suisse will premiere the Piaget image spot «Dragon & Phoenix» worldwide. The commercial was produced by the Geneva-based studio Le Truc.
The TV spot lasts four minutes and was conceived by the Piaget company in honor of the Chinese Year of the Dragon. It is intended to show aspects of Chinese culture in an artistic way, according to a Ringier release on Thursday. In Chinese mythology, the dragon is feared and admired as a symbol of power and dominance. The Phoenix, for its part, symbolizes virtue, a sense of duty and honesty, but is also a symbol of grace, grace and prosperity.
Broadcast: Sunday, December 9, 20:50, before the blockbuster on TF1 Suisse.
