Peter Schmidt Suisse: New brand identity for Bobst
Peter Schmidt Suisse has created a new brand identity for Bobst. The rebranding was launched in early April with the 2011 annual report and the new website.
The new brand will be brought to life at Drupa at the beginning of May, according to a press release. In the following months, the strategy and design will be implemented at all touch points worldwide. Peter Schmidt Suisse is supporting this process with the implementation of key applications, brand ambassador training and a branding hotline.
Bobst is a supplier of equipment and services for the folding carton and corrugated board industry and for processing flexible materials.
