Peter Eberhard founds his own agency

 After many years as a senior consultant and member of the management team at Burson-Marsteller, Peter Eberhard has set up his own business. With his agency PEPR Peter Eberhard Public Relations, the 58-year-old wants to focus on personal and sustainable consulting for clients who require pragmatic communication solutions with a fair price/performance ratio. PEPR's core services include corporate communications, crisis communications, financial market communications (regular and ad hoc publicity, transaction support), editorial/text and communications coaching for industrial and service companies. Eberhard announced on Tuesday that he relies on partners for certain tasks. Prior to his agency activities, the new entrepreneur had headed the press and information office of Swissmem, the umbrella organization of the mechanical engineering industry, for several years.