Petar Dakovic becomes CEO at Detail

At the same time, long-time partner and co-founder Martin Oberholzer is taking a new direction, but will retain his seat on the board of directors and remain closely associated with the company in the future. This writes the agency in a statement on Friday. Major shareholder Dietmar Knops is thus entering into a new corporate partnership with Petar Dakovic. "I am very much looking forward to Petar. With his profile and background, we would like to further develop the range of services and the often individual solutions for our customers even more subtly and also set the right course for the future," says Dietmar Knops. He adds with a smile: "Petar and I have known each other for years and discovered our friendship on the tennis court, it's time to use this potential for business as well."

Petar Dakovic has spent the last 15 years at creative agencies. Draft FCB, Lowe and Saatchi & Saatchi have played a significant role in shaping his career. Over the years
he looked after various national and international clients before being entrusted with the role of Managing Director at Saatchi & Saatchi Zurich two and a half years ago. His move may come as a surprise at first glance, but for Petar Dakovic it is logical: "My role at Detail combines all the components that are important to me in the long term. In addition, I will now also fully contribute my entrepreneurial heart in this environment characterized by innovation and dynamism." Dietmar Knops recognized a need in the market eleven years ago and has since achieved a lot with a fantastic team, Dakovic said. "A shared vision regarding potential and the future has now brought us together, and the conditions could hardly be better."

At the moment, Petar Dakovic only wants to say about the future direction: "With me, we want to support the agencies even better, and the customers should also be able to benefit in many ways. Whether in proven or new business areas, we will offer real solutions and have a lot of fun."