Personal touch
Self-promotion: Copywriters, too, can speak through images.
Freelance copywriter Helen Lagger from Ittigen advertises her text store with photos showing her at work in various situations. There is also a business card. Every (potential) customer receives an original as a mailing, so to speak. This originality is intended to communicate a "somewhat personal touch" as well as trust and courage. The series of cards was designed by Ibrahim Zbat from the Vim agency in Zurich. Helen Lagger provides texts for advertising, PR and online media as well as translations.
