Patrolman staged as a gentleman
Pinkup created the winter campaign for the Swiss Touring Club.
TCS patrollers are experts in their field. At the same time, in addition to technology, people are always at the center of their actions. Pinkup communicates this message by presenting the TCS patroller as a gentleman.
The TCS patroller is quickly on the scene even in the furthest corner of Switzerland with one call - and cares not only about the vehicle, but also about the people. This message was communicated by posters - on remote roads where rapid assistance in the event of a breakdown is particularly welcome. The key visual told a story that was intended to convey the TCS brand values of emotional proximity, reliability, and trust.
Furthermore, a mailing was sent to 300,000 potential TCS new members. Recipients who opted for TCS membership received a warming cell phone cover as a thank-you gift.
Responsible at TCS: Patricia Gyger (Marketing Project Manager), Stefanie Thüler (Marketing Project Manager). Responsible at Pinkup: Nicole Chervet (CD), Vitali Tcherednitchenko (AD), Martina Käppeli (consulting), Mirko Ries (photography), Thomas Siegfried (text), Michèle Krüsi (graphics/image editing), Celina Harisberger (assistance).
