Patrik Marty founds agency Znip Znap
Patrik Marty founded Znip Znap, an agency that specializes in highly engaging consumer promotions such as packaging promotions with sweepstakes, loyalty programs, and games.
According to the press release, Znip Znap takes on the overall coordination and conceptual development of tailor-made, high-involvement competitions and implements them in collaboration with the web agency Seitenkick. Depending on requirements, Znip Znap and its network of specialists can take on further tasks up to complete outsourcing, such as the acquisition of target-group-specific prize partners, development of key visuals and promotional claims, design of communication and POS materials, procurement of brand-appropriate gadgets, reporting, dispatch of prizes won and answering consumer inquiries.
The founder of Znip Znap is Patrik Marty - former (Group) PM at Beiersdorf (Nivea) and Rivella, among others. Together with Seitenkick, several promotions with response rates of over 10 percent - such as "Rivella Game-Fever" - have been implemented in recent years.
