Patent with a horse's foot
The aid organization Swissaid aims to spark public debate on bioethics with a controversial TV commercial created by Lesch+Frei.
social discourse on bioethics with a controversial TV commercial
Lesch+Frei, which is one of the supporting organizations of the clearly
initiative, which was adopted last November, also counted
the Swiss Foundation for Development Cooperation Swissaid.
The politically and denominationally independent organization
supports self-help projects for disadvantaged people in the
Third World. Raising awareness of topics such as sustainable
Improvement of living conditions, the development and preservation of the
environment and the strengthening of civil society begins in the
Switzerland. Swissaid is currently working on the topic of patents
on life. What is controversial is that this does not refer to inventions, but
discoveries can be protected.
In addition to the great dependence on agrochemical companies, the
biodiversity is threatened, and the effects of the
fee-based reuse of legally protected data and the use of
gene sequences would be incalculable. In this specific case, patent holders could
charge for grain seed. The question is,
how far the patentability of genes and cells could go, not
answered precisely.
This is where Swissaid intervenes with a controversial TV commercial.
opinion-forming process. The commissioned agency Lesch+Frei thought
the possible effects of patents on life consistently to the end
and tries to make the abstract topic emotionally accessible to the Swiss public.
to bring: While a woman is giving birth, a woman is in labor between a
mysterious stranger and the doctor. A voice from the
Off remarks: "Imagine there are patents on life and you
have not paid the fees." As soon as the baby is born, it takes
The stranger is taken into custody. The mother is left behind in despair. The
exaggerated dramatization and implementation in a familiar environment
is necessary, explains CD Thomas Lüber, in order to be able to tackle the top-heavy topic in 20
seconds to be placed effectively. The reference to the patented
Everyone should then create their own seeds.
Luca Aloisi
