Fits exactly

Mode Lowe delivers customized guerrilla advertising for Artesanos Camiseros.Artesanos Camiseros offers the possibility to have shirts or blouses made according to personal wishes and measurements. Lowe Zürich has come up with a guerrilla campaign under the motto "Every figure looks good in our made-to-measure shirts". To prove how good the shirts are, the team around CD Keith Loell looked for four guys who were fitted with shirts that fit perfectly. Mr. Gross is a lamppost. Kerr Kurz is a fire hydrant. Mr. Dick is a well and Mr. Dünn is a tree. These four types could be seen on December 1 in Zurich's city center at Paradeplatz, Bellevue, Stadelhofen station and Löwenstrasse. They were communicated by means of discount labels.
Andreas Panzeri