Passengertv brings topics around the World Cup to public transport starting today
How many times has Switzerland beaten Brazil? That’s sure to be a burning question by Sunday at the latest, when Brazil faces Switzerland. Starting today, Passengertv will provide the answers to this and other questions on screens in public transit.
Two wins, three losses, three draws - this is the result of the eight direct football matches between Switzerland and Brazil. From today, Passengertv will be showing this and other information about the World Cup on screens in streetcars, buses and commuter trains. Passengertv deliberately wants to strengthen the playful elements of the program in leisure travel, the company explains in a press release. This is part of a targeted strategy.
"Our experience with screens on public transport shows how much interest there is in informative content," says Olivier Chuard, CEO of Livesystems DOOH. Passengertv is therefore optimizing its program and gearing it towards the general thirst for knowledge and the need for entertainment, especially at weekends. "We are thus meeting a need in leisure travel," says Chuard. The content is produced by the internal editorial team at Nau.
