Partnerwinner.ch brings posters for flirting

Tamedia's successful dating platform Partnerwinner.ch has set itself the goal of getting poster sites talking and flirting. "Hello, I'm advertising cigarrettes," says one of the cigarrette manufacturer's posters, for example. "Nice to meet you! I'm advertising chocolate," replies the other, which is from the chocolate manufacturer. In the middle of the two is the white poster from Partnerwinner.ch, on which the speech bubbles with the two texts can be read. Underneath it says: "We bring everyone together. Partnerwinner.ch". However, the implementation of the unusual campaign by the commissioned advertising agency Malstube proved to be somewhat complex. After booking the three poster sites in Zurich and Bern, APG announced which posters would be on the left and right. Only then could the text be written and printed.