Partnership with HWZ
The Ad School program for creatives and planners has been accredited as a CAS by the HWZ University of Applied Sciences Zurich. The school, which launched in 2016, has entered into a partnership with the HWZ for this purpose.
After extensive development work, the Ad School course with the two specializations "Strategy" and "Creation" will be recognized by the HWZ as a "Certificate of Advanced Studies ZFH (CAS) in Strategic Planning and Creation" with effect from the current implementation.
The development work in question involved a project group from the Ad School working together with the management of the HWZ Center for Communications to update various standards and documents to meet university requirements, particularly in the areas of curricula, teaching materials, didactics, performance records, quality assurance and reporting. The new partnership will also entail a personnel link between the Ad School's Board of Trustees and the Advisory Board of the HWZ Center for Communications.
The Ad School emerged from the ADC/BSW Creative School and takes its ideas into the present day. The school is a cooperation between ADC Switzerland, Leading Swiss Agencies and the Account Planning Group Switzerland and is supported by renowned partners such as Google and the HWZ.
At Ad School Switzerland, the most gifted talents in the communications industry learn from the best representatives and lecturers in the industry.
The HWZ Hochschule für Wirtschaft Zürich, founded in 1986, is part of the Zurich University of Applied Sciences. As a purely part-time university with a comprehensive range of management courses and around 2200 students, it is today also the largest educational institution in Switzerland for corporate and marketing communications with its Center for Communications. Its approach is based on an integrated, management-oriented understanding of and for communication with an emphasis on implementation skills.
