Partner & Partner launches Coop Baby Week
Coop is launching «The World of Little Explorers,» a promotion featuring 10 partners. Partner & Partner conceived and produced the campaign.
The promotion takes place in three phases and builds on the website as the core element. This is designed as a discovery page and offers parents and their children an overview of all products in action, a quiz and a baby photo competition. Small discoveries play a major role in Coop's current Baby Week. Because "small things arouse great interest and first experiences are a formative experience for the little discoverers," writes Partner & Partner in a statement. The world of discovery also includes an educational element on the topics of animals, nutrition and nature.
The launch of the website and the theme takes place via a 4-page ad street in the Coop newspaper. Online, this first phase is supported by a newsletter to Coop "Hello Family subscribers" and a banner campaign on Coop.ch.After experiencing the products and the baby world on the website, consumers are taken to the POS in a third phase. In the Coop, the week of the little discoverers is staged with various POS elements and a competition.
This partner promotion is initiated by Coop and implemented together with Nestlé, Milupa, Pampers, Huggies, bibi, Penaten, Johnsons' Baby, Weleda, Nivea, Fisher Price and MAM. Partner & Partner is responsible for strategy/concept, ArtWork (graphics, text and implementation) as well as screen design and programming.
