Partner & Partner: Homage to a Goddess
Partner & Partner has celebrated urban living at the Schlotterbeck site in Zurich as a tribute to a goddess. The agency is responsible for the entire communications strategy for the new apartments.
At Schlotterbeck Area in Zurich, urban living is being reinterpreted: the listed architecture of the former Citroën garage, which dates back to the 19th century, is being carefully extended and will in future offer space for 108 individually designed condominiums.
A high-quality produced documentation stylishly presents the 5 different apartment types with the architectural and color concept as a tribute to the Citroën DS (la déesse = goddess). The website presents all apartment units with their design options and prices in the visionary Paralax technology, combined with the user-friendly Responsive Design. The centerpiece on the 4 open days is the spacious showroom in the halls of the former workshop. The floor plans of the 5 apartment types were painted 1:1 on the floor and equipped with furniture from Wohnbedarf. The showroom is open daily except Sundays. With visually appealing invitation cards, advertisements, flyers, banners, events and PR, the urban Zurich is additionally made aware of this unique project.
Responsible on the customer side: Schlotterbeck Areal AG. Responsible at Partner & Partner: Gianfranco Acocella (AD, web design), Federica Mele (graphics), Sabine Burgener (consulting, project management), Denise Nick (consulting). External partners: Marc Wöltinger (text), Gilles Goetsch, Lemu (programming), Marina Kirschbaumer, Fatzer Imbach (PR).
