Partner & Partner: A win for health

"Friendly Work Space" - the first and only Swiss quality label for occupational health management - was developed by leading Swiss companies together with Health Promotion Switzerland. Since 2009, 60 companies have already received the label. Their 190,000 employees thus benefit from systematic health management and correspondingly optimized working conditions. From the very beginning, Partner & Partner supported Health Promotion Switzerland with naming, branding, communication strategy, and the development and implementation of all measures.

With the relaunch of the 2015 communications campaign, in addition to the continuing goal of member acquisition, the focus is now also on raising awareness of the label among employees. The new integrated campaign concept serves both employers and employees: the central idea, visual language, and campaign texts for both target segments are based on the new communication platform with the overarching claim "A win for everyone. The individual messages can nevertheless be conveyed in a target group-specific manner. A co-branding strategy is also made possible.

The newly designed Website in responsive design separates the content according to the two different target segments in order to address them optimally. The content for employees was also integrated and forms the basis of the online campaign, which is supported by ads in daily newspapers. The active involvement of employees is additionally supported by a commitment competition. Advertisements in the business press draw employers' attention to the relevance of the label.

Responsible at Health Promotion Switzerland: Michael Gabathuler, Miriam Rauber (Project Management Communication). Responsible at Partner & Partner: Gianfranco Acocella, Nadine Aeby (art direction), Andreas Beugger (AD interaction design); Denise Nick, Luc Holzach (concept/consulting), Tiziana Mascolo (project management), !frappant Webfactory (website programming).