Partner & Partner: Casinotheater Winterthur repositioned
In early 2015, following a multi-stage pitch, Partner & Partner was commissioned to handle the brand positioning, communication strategy, and further development of the branding, as well as the theater visuals for the Casinotheater Winterthur.
The special attraction of the Casinotheater is the stylish combination of theater, restaurant and event under one roof. The theater aims to do one thing above all: entertain the audience well and offer them an all-round successful evening - both in the theater and in the restaurant. Founded in 2002, the Casinotheater is a company supported by artists and sympathizers, which runs a year-round theater operation at its own risk and without public contributions. With a lot of heart and soul, it has developed into a unique platform in Switzerland for small stage art and cabaret.
The communicative appearance is now getting a refresh after 13 years - just in time for the reopening after the renovation of the theater house. The Casinotheater Winterthur brand is positioned close to the original core, which will be further developed for the future and shape the brand image: From artists for you. Casinotheater Winterthur is accessible, surprising and personal. For this reason, the overall appearance of all communication tools online and offline appears bolder, fresher and more striking.
The visual appearance is also being redesigned, and the logo has been streamlined for online use and made more concise. As a result, all communication media, print and digital, from the program brochure to the campaign subjects and the website, are now undergoing a redesign.
Responsible at Casinotheater Winterthur: Esther Locher (Head of Marketing & Communications), Marc Bürge (CEO), Nik Leuenberger (Artistic Director). Responsible at Partner & Partner: Christoph Eschmann (Overall Responsibility/Strategy), Gianfranco Acocella (Creative Direction), Martina Sager (Social Media), Stefan Weber (Digital)
