Papers with character

 
Paper II Antalis shows with the book "Papers with character - for people with character" that every property must find its right form.
Coated or uncoated papers are often printed, but not always finished. For embossing, scented coatings, special colors or other forms and effects, creative papers are often the only choice, i.e. the so-called specials. Antalis now shows in a beautiful book what is possible with uncoated papers, boards and coated papers. In "Papers with Character - for People with Character," unique and outstanding finishes come to the fore in a very special way. A small event in paper wholesaling.Highlights with finishesFor example, the graphic boards "TruCard 1" and "Carta Integra" feature great die-cuts. The possibilities of color brilliance are demonstrated by printing with spot color on the lightly coated "Novatech Easy Matt" paper. Aleo Silk", the new FSC-certified coated paper, shows how blind embossing can achieve a completely new look and feel. Gloss and liveliness are conveyed by the example of relief coating in a basis weight of 280 g/m2 on Euroset paper. Further roles in the attractive presentation of unusual finishes are played by the paper grades Edixion, Zanders ikono silk, Chromolux 700, Black Label (satin and gloss) Novatech (satin and gloss) and Mega (silk and gloss).
Attention to detailEach individual paper is an expression of distinctive texture and thus the basis for great freedom of design. The consultant book is designed with great attention to detail. It brings pictures to life in the proverbial sense, thus not only pleasing the eye, but also encouraging people to touch them. With "Papers with Character - for People with Character," Antalis consultants now have another vivid argument for using standard papers. The aim is to show advertising agencies and marketing professionals the wide range of possibilities offered by these papers. "Not least because the importance of offset and digital printing and finishing in combination with the right choice of paper is increasing," says Yvonne Nievergelt, Head of PM & Marketing Communications, Antalis AG. For more information, visit [email protected]
Sabine Flaxman