PAM now tests all media types
The media consultancy Publimedia is expanding its Print Advertising Monitor (PAM). PAM surveys the public about their recall, perception, and interest in advertising campaigns.
The media consultant Publimedia is expanding its Print Advertising Monitor (PAM). From 2004, in addition to print advertising for services or products, TV, radio, Internet, cinema or poster advertising can now also be tested within a campaign. The frequency of the surveys will be increased from 12 to 18 waves per year.
