Package offensive 

Versand Boxx Werbeagentur presents the new DHL Switzerland service DHL Switzerland is expanding its service in collaboration with SBB. In addition to international shipping to over 220 countries, customers can now post domestic parcels daily at 71 SBB stations; during the introductory period at a special price of five francs per parcel. DHL has developed the "A-PAC" brand especially for domestic shipping. The current location of the parcel can be checked online at any time using an identification number. DHL Switzerland chose the Boxx advertising agency as its partner for communicating the new products. The Zurich-based agency is using the full range of advertising media in the current campaign. In addition to the website for the Servicepoint parcel drop-off points (www.dhl-servicepoints.ch), the Boxx team also created advertisements, posters, flyers and around 20 below-the-line measures. The campaign has been running since June 1.
Christian Lüscher