P like Peter Pan searches H like Hook
Directory Services: Publicis is producing new commercials based on a proven concept for LTV Gelbe Seiten AG.
Address directories Publicis launches new commercials based on proven concept for LTV Gelbe Seiten AGThe yellow question panels from the multi-award-winning Yellow Pages campaign have been well-known at least since the TV commercial with the supposed entertainers Clinton/Jeltsin. LTV Gelbe Seiten AG has been relying on the proven concept from the creative kitchen of in-house agency Publicis for over four years. This concept has not been changed for the current campaign. However, instead of spending hours visioning news material from various TV stations, the team around CD Jean Etienne Aebi hired the film distributor Buena Vista International in Zurich without further ado. With edited film trailers of brand new Hollywood productions, the creatives want to prove that the strategy does not only work with black and white archive films. What initially looks like a normal movie trailer is put into a new context by the sudden appearance of the yellow panels. For example, Captain Hook's terrifying hooked claw is given an almost ridiculous touch by the question "Manicure?".
Failure, bad luck and pleasure
Eddie Murphy also offers unintentional situation comedy in the Disney project "The Haunted Mansion", as does wrestling star Dwayne "The Rock" Johnson in "Welcome to the Jungle": Aebi & Co. use their misadventures to draw attention to the services and companies in the Yellow Pages. And to draw advertisers' attention to the publications: The directory from PubliGroup's PubliDirect division is published annually with a circulation of around 1.3 million copies.
The first three commercials have been on air since the beginning of January and will flicker across domestic screens until February. A second wave of new trailers is due to start in the spring. However, the agency team does not want to reveal which movie premieres will be recut for this. If you still want to know, look it up in the Yellow Pages under H for psychic.
Hollywood action: TV commercials for Gelbe Seiten AG.
Simone Keller
Failure, bad luck and pleasure
Eddie Murphy also offers unintentional situation comedy in the Disney project "The Haunted Mansion", as does wrestling star Dwayne "The Rock" Johnson in "Welcome to the Jungle": Aebi & Co. use their misadventures to draw attention to the services and companies in the Yellow Pages. And to draw advertisers' attention to the publications: The directory from PubliGroup's PubliDirect division is published annually with a circulation of around 1.3 million copies.
The first three commercials have been on air since the beginning of January and will flicker across domestic screens until February. A second wave of new trailers is due to start in the spring. However, the agency team does not want to reveal which movie premieres will be recut for this. If you still want to know, look it up in the Yellow Pages under H for psychic.
Hollywood action: TV commercials for Gelbe Seiten AG.
Simone Keller
