OSW dresses warmly for naked monuments
Under the slogan «Naked leaves no one cold,» OSW has dressed a few nude statues in downtown Basel with scarves for the fashion store Naked.
The Oswald Siegfried advertising agency (OSW) has come up with a guerrilla campaign for the Basel fashion store Naked: Under the motto "Naked leaves no one cold", various statues in the city center will be dressed with a scarf between December 21 and 23. The primary aim of the campaign is image advertising:
Vanessa del Moral. Responsible at OSW: Michael Oswald (AD), Nadine Siegfried (consulting) and René Fisch (text).
