OSW shows Mini in lateral position
The Basel-based agency OSW hoisted a Mini onto the wall for Abt Automobile. It now hangs in the entrance area of the St. Jakob-Park parking garage, the gateway to the FCB stadium.
The plan is to leave the Mini hanging on its side for at least a year, according to a statement from the agency.
Responsible at Abt Automobile: Thomas Keller, Ralph Burget (Managing Director). Responsible at OSW: Michael Oswald (CD), Michael Schär (text), Carlo Tagliavini (AD), Roger Müller (consulting).
