OSW: Campaign created for Toppharm

The Basel agency has been responsible for the umbrella campaigns of the Association of Independent Pharmacists for several years now. Toppharm's health coach aims to be a trusted advisor to customers in every life situation, i.e. health situation. As a specialist at every TopPharm pharmacy, he is always up to date with the latest knowledge and offers the right solution for all health issues. For particularly tricky questions, he uses his broad network of additional experts to obtain a further specialist opinion or to refer the customer correctly. To publicize this innovative service, which is unique to Toppharm pharmacies, OSW relies primarily on television and also places advertisements in various health-related consumer and trade magazines. In addition, the "Who-How-Where" is also advertised on the Internet at Healthcoach.ch made obvious.

Parallel to the service, the campaign implementation also focuses on people. Whether pensioner, craftsman, academic, family mother or teenager: they all appreciate the individual support from their health coach and emphasize their own benefits with a personal statement - to be seen and heard live from now until 2014 on SRF 1 as well as in the Swiss advertising window of private TV stations and on regional television.

Responsible at Toppharm: Judith Lanz (Head of Marketing & Communication), Caroline Kuster (Project Manager). Responsible at OSW: Michael Oswald (creative direction), Carlo Tagliavini (art direction), Dominique Wegmann (text), Nadine Siegfried (consulting management); Christoph Läser (photographer), Süsstrunk & Jericke (image processing). Responsible at Stories Filmproduktion: Fabian Kimoto (director), Jens Derler (production manager), Yves Bollag (producer); responsible at The whole Media Basel: Maja Fricker, Christoph Welti.