OSW: Comics for Abt automobiles
OSW has designed a new campaign for Abt Automobile. Comics—in the good old-fashioned style—can now be seen in newspapers, on invitations, and in advertisements.
These are intended to show that the company is more creative and innovative than its competitors. This is in keeping with the spirit of the company, the agency said in a press release. The subjects are adapted to the respective medium.
Responsible at Abt Automobile: Thomas Keller and Ralph Burget. Responsible at OSW: Michael Oswald (Creative Direction), Anthony Bertschi (Art Direction), René Fisch and Michael Schär (Text), Nadine Siegfried (Consulting Management), Roger Müller (Consulting).
