Ostalgie from Zollikon

Cigarettes "It's rather unusual for a cigarette brand from the former GDR to be managed from Zollikon," says a delighted Harry Sulzer. With his flexible creative consulting, Sulzer has been supporting his client Club for the third year with a constant stream of new subjects in an otherwise unchanged campaign. After "Erichs Patenkind", "Thälmann-Pionier", "Aktivist" and "Held der Arbeit", "Rotkäppchen" and "Hortkind" are now on air. What all the subjects have in common is the statement: We have roots in the GDR, but we are here and now.