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Never before has the German Advertising Association’s assessment of the current situation been as valuable as it is today. In addition to analyses of the world’s third-largest communications market—which, though in recession, remains the third-largest—the volume also provides qualitative insights into the unstable triangular relationship…
The German advertising umbrella organization's description of the situation has never been as valuable as it is today. In addition to analyses of the recessive, but still third-largest communications market in the world, the volume also provides qualitative information on the unstable triangular relationship between advertising, society and politics. The appendix with addresses and index is also helpful.Advertising in Germany 2003 published by the Central Association of the German Advertising Industry. Published by Edition ZAW, Berlin 2003. 484 pages, 16 euros.
