Orange8 interactive acquires Bkanal

The Biel-based Internet agency Orange 8 interactive has taken over the Swiss broadband magazine Bkanal.ch - as part of its new majority shareholding in the Aargau-based publishing house Breso AG. Bkanal.ch has been in operation since August last year and produces broadband applications for customers. According to the agency, the five employees will be integrated into the creative unit of Orange 8.
Orange 8 decided to take this step because broadband applications are becoming increasingly important on the Internet. Companies are increasingly focusing on the audiovisual communication of products and facts and data-intensive multimedia applications offer interesting storytelling opportunities. The Nike site Jogabonito.ch, which used Brazilian football stars to promote creative and fair football matches during the FIFA World Cup, is cited as an example.