Oppenheim & Partner becomes Samsung's new PR agency
Effective immediately, the agency is handling Samsung Electronics Switzerland and is focusing on the consumer electronics sector, which includes smartphones, televisions, and other products.
Oppenheim & Partner is the new PR agency of Samsung Switzerland, the local branch of South Korean tech giant Samsung Electronics. With immediate effect, the agency, which is based in Zurich and Lausanne, will be responsible for all media relations in Switzerland, with a focus on the consumer electronics sector, which includes smartphones, televisions, household appliances and professional displays. In addition, the agency will provide consulting services in corporate communication and implement other communication projects.
The owner-managed agency was able to prevail in the multi-stage pitch for the new client.
