Open Up celebrates 15-year anniversary
In 2001, Kilian Borter and Urs Thaler founded the agency on Stauffacher Street in Zurich, focusing on copywriting services for internal and external corporate publications, media relations, and crisis communication.
The agency now has thirteen employees and is run by the two owners Melanie Schneider, who joined Open Up as a partner five years ago, and Kilian Borter. "We have always attached great importance to a very personal and close customer relationship. This has paid off, as evidenced by the many long-standing mandates," says Melanie Schneider. "Digitalization is changing the communication behavior of people and companies enormously. What remains is the origin of all communication, namely the content."
Open Up currently serves around thirty clients on an annual mandate and project basis. The agency's clients include companies and organizations from the finance and insurance industries, IT and telecoms, tourism and transport, automotive, healthcare and education, as well as NGOs, foundations and associations.
Growth and expansion of the offer
Over the years, the agency has not only grown continuously, but has also expanded its portfolio of services. In particular, consulting on brand positioning and the development of content strategies have been added. The aim here is to make greater use of the clients' own media (corporate and social media). The focus of client work is therefore on stories and addressing target groups. Open Up attaches great importance to content creation, i.e. the development and staging of content. Open Up is a member of the Association of PR Agencies in Switzerland (BPRA) and is certified according to international standards (ICCO, CMS III). The agency is also a member of the industry association BPRA and the international network of independent agencies Public Relations Network (PRN). The representatives of the PRN agencies are guests of Open Up in Zurich on the occasion of the annual general meeting this year.
