Online advertising market still on the upswing - market share of eleven percent

With the exception of the traditional online advertising segment, all of the seven divisions covered exceeded the volume of the same period last year, Media Focus announced on Monday, based on expert estimates. The company's advertising statistics only include the display segment, i.e. advertising spaces such as banners or the integration of advertising content into the editorial section of online advertising media. Advertising on search engines was particularly strong, with sales of CHF 178.3 million. In 2014 as a whole, advertising on search engines generated sales of CHF 292 million. The online job market generated 51 million advertising francs, real estate ads 35.8 million, and car ads 22.7 million.

Traditional online advertising lost 4 percentage points, while search engine advertising gained the same number of points. In the classifieds market, real estate shrank by one percentage point, while online directories gained the same amount.

Eleven percent market share

In terms of online advertising's share of the total advertising pie, Media Focus did not take into account the classified ad market and online directories, since these are not covered for the other media either. This resulted in a market share for online advertising of 11 percent. Once again, the financial sector topped the rankings with CHF 15.5 million and an online share of 10.6 percent in the media mix. Compared with the first half of 2014, this represents an increase of CHF 5 million. The automotive industry improved from 3rd to 2nd place and put CHF 14.5 million into online advertising, which corresponds to a 6.2 percent share of its advertising print. The service providers dropped one place to third place. They put 10.3 million francs, or 9.1 percent of their advertising print spend, into the Internet in the first half of the year. (SDA/pd/hae)