Online advertising market on a good course
Media Focus's "Semester Report Online" provides an overview of the development of the overall online advertising market in Switzerland. According to the study, the market remains on a positive trajectory.
Apart from traditional online advertising, all online advertising segments have already exceeded the half-year volume from the previous year. Search engine advertising in particular has increased and stands out with a volume of 145 million Swiss francs. A panel of experts estimated the total volume of the Swiss online advertising market at CHF 406.9 million in the first half of 2014.
The growth forecasts for 2013 were confirmed. All online advertising segments posted growth. At 27.4 percent, the affiliate marketing advertising segment even significantly exceeded the forecast of 9.3 percent. According to the expert panel, the online advertising market will continue to grow in the coming years. Compared with the advertising volume in 2013, the experts predict average annual growth of 11.2 percent for the online advertising market up to the end of 2016.
You can find the whole Semester Report Online here.
