Online portal "Pitch it" democratizes television advertising

 The three partners Publisuisse, Swiss TXT and Microsoft are turning viewers into producers of TV commercials. With "Pitch it", they are launching an online platform on which TV viewers can upload, view and rate commercials they have produced themselves. A briefing provided by an advertising client serves as a framework for the spot production. As an online platform, "Pitch it" is intended to combine the Internet and traditional television advertising and provide a basis for creating a community interested in TV advertising, according to a Publisuisse press release. The first campaign on the portal revolves around football. It is being realized in collaboration with the project organization Öffentliche Hand Uefa 2008, Standortmarketing Schweiz and was launched on Monday. Since the beginning of the year, video clips have been shown on SRG channels and in cinemas in the four host cities of Euro 08, in which Swiss people express their anticipation of the biggest sporting event ever held in Switzerland.
From Monday, the TV audience will be invited during the SF and TSR commercial breaks to produce their own video clips with their own personal message about the European Football Championship and upload them to Pitch-it.ch. All the spots produced can be viewed and rated there. The winning spot chosen by the jury of viewers will be broadcast several times during the week in the SF and TSR commercial breaks. The Public Sector Uefa Euro 2008 project organization, Standortmarketing Schweiz, is giving away vacations in Switzerland worth a total of CHF 5,000 to the viewers who voted.
"Pitch it" is based on a partnership between Publisuisse (concept and market development), Swiss TXT (development and operation) and Microsoft (software supplier).