Online marketing: Swissdox

Objective: Brand identity and launch campaign for the SMD subsidiary, Swissdox, the first digital research and clipping service in Switzerland.Swissdox advertising media: B2B mailing, two-stage telemarketing campaign and a PR release to specialist and consumer media. Deployment: Since April until further notice.
Client: Swissdox; Responsibility: Jürg Mumprecht; Marketing management: Florian Hofer. Advertising agency: Festland, St.Gallen/Zurich; Consultants: Marco Casile, Daniel Peterer, Pasquale Li Voti; CD/Text: Lucas Roos; AD: Katrin Bohrer; Graphics: Anita Meier, Marcus Teichmann; Graphics/Screendesign: Sandro Fischer, Wolfgang Winder; Telemarketing: Andreas Friedrich, Liberty Call; Photo: Urs Maurer.