Online ABC: Affinity index (= composition index)
A medium's suitability for reaching a specific target audience.
Suitability of a medium to cover a specific target group.Online ABC Affinity index (= composition index).
Affinity relates the reach of the medium in the target group to the reach of the medium in the population.
AgentA program that processes search processes on the Internet on behalf of the user or performs an automated query. Sometimes also with bot function. See also Bot.
Alternative textFor browsers that do not display graphics, text boxes appear in place of banner ads. For browsers that display graphics, text boxes appear during load times.
Animated GIFGif format that plays multiple frames to create a flip-book effect. See Gif.
AppletA program that is started within another program. Only a normal browser is needed to use a Java applet.
AttachmentAttachment to an e-mail. Attachments can be audio, graphic, text, or video files.
AuditingReview of the performance data provided by the ad server by a third, independent party. For example, ad impressions, click-throughs, etc. can be checked.
Affinity relates the reach of the medium in the target group to the reach of the medium in the population.
AgentA program that processes search processes on the Internet on behalf of the user or performs an automated query. Sometimes also with bot function. See also Bot.
Alternative textFor browsers that do not display graphics, text boxes appear in place of banner ads. For browsers that display graphics, text boxes appear during load times.
Animated GIFGif format that plays multiple frames to create a flip-book effect. See Gif.
AppletA program that is started within another program. Only a normal browser is needed to use a Java applet.
AttachmentAttachment to an e-mail. Attachments can be audio, graphic, text, or video files.
AuditingReview of the performance data provided by the ad server by a third, independent party. For example, ad impressions, click-throughs, etc. can be checked.
