Online ABC: Acrobat

A file format developed by the software company Adobe Inc.

File format developed by the software company Adobe Inc.Online ABC Acrobat
The document is saved with the exact layout and all fonts used and is displayed regardless of the reader's technical background. The
File can also not be changed. http://www.adobe.com/proindex/acrobat/main.html
Active XProgram developed by Microsoft for dynamic Internet applications. Competitor product to Shockwave and Java.
Ad deliveryAdvertising delivery of the ad server. See also Ad server.
Ad managementSuperordinate term for software-supported management of online advertising, especially banners.
Ad clickNumber of clicks on a hyperlink carrying advertising that leads to the advertiser's website or information.
Ad click rateThe ratio of ad clicks to page impressions is the efficiency criterion for online advertising. The ad click rate provides information on how many users actually clicked on the online advertisement.
AdForceThe US company AdForce developed its own ad serving technology.
www.adforce.com

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