Olympic allusion allowed in tobacco advertising
British American Tobacco did not infringe on the International Olympic Committee's trademark rights with an advertising campaign in Germany for the 2004 Olympic Games.
The tobacco company British American Tobacco
(BAT) has launched an advertising campaign in Germany for the Olympic Games.
Games 2004 in Athens the trademark rights of the International Olympic
Committee (IOC) was not violated. The regional court came to this conclusion
Darmstadt. An action for injunctive relief brought by the German National Olympic
Committee (NOK) against the Group was rejected. BAT had filed a
Poster series Lucky Strike cigarette packs in an arrangement
which was reminiscent of the Olympic rings. The rings themselves
were not used on the poster. Lawyers expressed their
Doubts about the constitutionality of the Olympic Protection Act, which was
commercial interests and presumably under pressure from the IOC
has come, reports the SDA. The law reserves the use of the
logos with the intertwined five rings and the words
"Olympic" and "Olympia" to the IOC and, on its behalf, to the NOK.
However, these terms have been part of the language for a long time, according to
that it was questionable to pay their use of license fees to the IOC
the court agreed with the legal positions of the
tobacco company.
(BAT) has launched an advertising campaign in Germany for the Olympic Games.
Games 2004 in Athens the trademark rights of the International Olympic
Committee (IOC) was not violated. The regional court came to this conclusion
Darmstadt. An action for injunctive relief brought by the German National Olympic
Committee (NOK) against the Group was rejected. BAT had filed a
Poster series Lucky Strike cigarette packs in an arrangement
which was reminiscent of the Olympic rings. The rings themselves
were not used on the poster. Lawyers expressed their
Doubts about the constitutionality of the Olympic Protection Act, which was
commercial interests and presumably under pressure from the IOC
has come, reports the SDA. The law reserves the use of the
logos with the intertwined five rings and the words
"Olympic" and "Olympia" to the IOC and, on its behalf, to the NOK.
However, these terms have been part of the language for a long time, according to
that it was questionable to pay their use of license fees to the IOC
the court agreed with the legal positions of the
tobacco company.
