ÖKK Comedy Breaks are broadcast on Radio BE1
Starting May 5, Bern-based radio station BE1 will air the “Promo-Lachpause” comedy breaks launched by health insurer ÖKK as part of its morning programming. The comedy breaks are part of a branding campaign based on the motto: Laughter is the best medicine.
From 5 May, Bernese radio BE1 will be broadcasting the promotional laughter break launched by health insurer ÖKK in its morning program. From Monday to Friday, a well-known national or international comedian will make a short appearance for a month, including well-known stars such as the duo Hinterletscht, the Chaostheater Oropax, Ingo Oschmann, Blues Max, Piet Glock and Jess Jochimsen. The artists have a free choice of topics. They are broadcast at 6.45 and 8.45 a.m. on 101.7 MHz. The comedy breaks were produced as part of an image campaign by the health insurance company ÖKK. The idea behind the humorous campaign: laughter is known to be the best medicine, reduces mental stress and strengthens the immune system at the same time. The focus on humor is part of ÖKK's repositioning on the Swiss health insurance market, which was developed last year.
