Ogilvy's Rorschach test in the final of the John Caples Awards
The interactive and online agencies Ogilvy One and Ogilvy Interactive have made the shortlist for the John Caples Awards with their integrated campaign for Alfa Romeo, «Are You an Alfista?» The campaign played on the Rorschach test.
Dialog and online agencies Ogilvy One and Ogilvy Interactive made the John Caples Awards shortlist with their integrated campaign for Alfa Romeo, "Are you an Alfista?" The campaign played with the Rorschach test, which was featured on banners, emailings and Google Ads. Offline, newspaper ads, a radio spot and a mailing to Alfa drivers were used. All measures led the target group to an Internet platform on which Alfa Romeo dealers had listed a number of models at special conditions.
Whether the campaign will be awarded precious metal by the jury at the creative advertising festival for dialog marketing will be decided in the coming weeks and will be announced on the occasion of the Award Night on March 19, 2009 in New York.
Whether the campaign will be awarded precious metal by the jury at the creative advertising festival for dialog marketing will be decided in the coming weeks and will be announced on the occasion of the Award Night on March 19, 2009 in New York.
Responsible at Alfa Romeo: Maria Curto (Marketing Communication Manager) and Maurizio Melzi (Marketing Manager). Responsible at Ogilvy One/Ogilvy Interactive: Barbara Dürst (Managing Director), Stefan Schäfer (Online), Oliver Glitz (CD, Text) and Bettina Klossner (Art).
The Alfa Romeo microsite.
