OgilvyOne is honored at the DMA Echo Award
Having already reached the shortlist, the Volvo Incsription new customer mailing is now assured of one of the DMA Echo Awards. This adds an American crown to the mailing's impressive series of successes.
After the Volvo Incsription new customer mailing had already reached the shortlist (see OgilvyOne shortlisted for the DMA Echo Award 2006), the Zurich-based company has now won one of the most coveted awards in direct marketing. The mailing has already been very successful at Cannes Lions Direct, the Swiss Dialog Marketing Award and the ddp German Dialog Marketing Award. The DMA Echo Award is now another major success - this time in America.
The jury had to evaluate over 1000 submissions in 12 categories. Only 24 percent of the submissions made it through the first two rounds of judging, with the third round taking place at the end of July. The awards ceremony will take place on October 17 at the DMA Conference in San Francisco.
