Ogilvy celebrates its 60th anniversary and commemorates its founder
The Ogilvy agency network is celebrating its anniversary tomorrow, exactly 60 years after its founding. In some 120 countries, more than 15,000 employees are taking part in a ’virtual party« and raising a toast to the agency’s founder, David Ogilvy.
The Ogilvy agency network is celebrating its anniversary tomorrow, exactly 60 years after it was founded. More than 15,000 employees in around 120 countries are taking part in a "virtual party" to toast agency founder David Ogilvy, as the agency announced on Monday.
Ogilvy first tried his hand as a chef, salesman, diplomat and even a farmer. It was not until he was 39 that he started his career as an advertiser and founded the agency "Hewitt, Ogilvy, Benson & Mather" in New York. During his career, he created advertising texts, slogans and headlines for Guinness, Dove and Schweppes, among others, which became world-famous classics.
He created probably the most famous headline for Rolls-Royce: "At 60 miles an hour the loudest noise in this new Rolls-Royce comes from the electric clock". The copywriter believed in innovation and change - standing still was a thorn in his side. As an author, he wrote the two legendary books "Confessions of an Advertising Man" and "Ogilvy on Advertising", which are still read in the advertising industry today.
Ogilvy first tried his hand as a chef, salesman, diplomat and even a farmer. It was not until he was 39 that he started his career as an advertiser and founded the agency "Hewitt, Ogilvy, Benson & Mather" in New York. During his career, he created advertising texts, slogans and headlines for Guinness, Dove and Schweppes, among others, which became world-famous classics.
He created probably the most famous headline for Rolls-Royce: "At 60 miles an hour the loudest noise in this new Rolls-Royce comes from the electric clock". The copywriter believed in innovation and change - standing still was a thorn in his side. As an author, he wrote the two legendary books "Confessions of an Advertising Man" and "Ogilvy on Advertising", which are still read in the advertising industry today.
