Ogilvy puts the pedal to the metal for Ford
Ford is launching the new 1.0-liter EcoBoost engine, which has earned an A rating for fuel efficiency. Ogilvy & Mather has highlighted this achievement with a new ad campaign.
The new motif runs under the motto "So everyone can pedal with a clean conscience".
Responsible at Ford Motor Company (Switzerland) SA: Danijel Dzihic, (Director Marketing), Melanie Felder (Head of Communication & Events). Responsible at Ogilvy & Mather: Thomas Bolliger (Creative Direction), Priska Meyer (Art Direction), Fabian Küchler (Text), Sabine Furrer (Consulting), Michela Girola (Assistance).
