Ogilvy provides sunny outlook for Ford
The Ford Aftersales department informs its customers three times a year about current seasonal accessory offers and services. The offers are advertised in various promotional materials.
Ogilvy & Mather also developed the concept for the 2015 summer campaign and implemented it in flyers, POS advertising media as well as advertisements and Internet banners. With sunny prospects for the summer, Ford customers are presented with summer tires, car accessories and services specifically geared to the summer.
Responsible at Ford Motor Company (Switzerland): Jördis Kutscher (Marketing Supervisor Aftersales), Andreas Bürgi (Marketing Coordinator Aftersales). Responsible at Ogilvy & Mather: Thomas Bolliger (CD); Stephanie van Ophuisen, Urs Westermann (art/graphics); Marcel Elsener (text); Max Brunner, Nadia Peter (consulting); Dominik Abt (overall responsibility).
