Ogilvy puts Ford in the spotlight underground
Ford Switzerland was able to secure the poster site in the pedestrian underpass at Hardbrücke station in Zurich for one year. Ogilvy & Mather was commissioned to creatively fill the 16 by 2 meter space.
The result - a poster that simultaneously "shows" a new Ford model and the respective target group - has been on display since mid-May 2015. Ogilvy & Mather's idea for the large-scale poster in the pedestrian underpass was to showcase both the Ford models and the passers-by in equal measure. This is ensured by a 16 by 2 meter mirror surface, on which a current Ford model is depicted from different perspectives. In this way, passers-by can test how well a new Ford would suit them, so to speak, as they pass by.
Responsible at Ford Motor Company Switzerland: David Frey (Director Marketing), Stefanie Schaer (Communication & Event Supervisor). Responsible at Ogilvy & Mather: Thomas Bolliger (CD); Stephanie van Ophuisen, Urs Westermann (art/graphics); Marcel Elsener (text); Max Brunner (consulting); Dominik Abt (overall responsibility).
