Ogilvy One collects travel tips for Kuoni
Kuoni is Switzerland's largest travel provider, with highly qualified travel experts and destination specialists. In line with this brand DNA, Ogilvy One and Social@Ogilvy developed a campaign that brings this expertise to life on social media.
With the hashtag #KuoniScouts, all travel fans can submit their personal travel tips via all relevant channels such as Facebook, Instagram and Twitter. On the one hand, this allows travelers to exchange ideas with each other and with Kuoni, and on the other hand, it creates a collection of valuable tips on global travel in the long term. Travel tips can be submitted at Scouts.kuoni.ch be posted.
Responsible at Kuoni: Romina Lemmert (Team Leader Social Media Marketing); Olivier Mollet (Social Media Manager). Responsible at Ogilvy One: Björn Schneider and Philip Hetjens (overall responsibility); Nadine Wolf (Head of Social@Ogilvy); Benjamin Franken, Creative Director Karl Badde (AD Digital & Interaction Designer;) Simone Paulzen (Text).
