Ogilvy & Mather shows the best sides of Ford
Ogilvy & Mather has once again created and produced the Carline brochure for Ford.
Once or twice a year, Ford presents its new vehicles and current offers to a wide audience in a 16-page, high-circulation supplement. The brochure is inserted in selected titles of the daily press and in special interest magazines. In addition, the brochure supports Ford dealers as a daily working tool in direct sales talks with their customers.
On 16 pages, the brochure contains the new models and offers as well as current accessories and is used both as an insert in daily newspapers and as sales support at Ford dealers. Once again, the creative team at Ogilvy & Mather focused on a balanced mix of high-quality imagery and rationally compelling facts for the latest Carline issue. In combination with an inviting and involving approach, the brochure provides Ford's customers and prospective customers with a comprehensive overview of the current range of products and services, leaving no doubt about what will move them in the future.
Responsible at Ford Motor Company Switzerland: Marc Brunner (Director Marketing), Stefanie Schär (Communication & Event Supervisor). Responsible at Ogilvy & Mather: Thomas Bolliger (CD), Mark Levay (AD); Marcel Elsener (text), Max Brunner (consulting), Jonathan Schipper (overall responsibility).
