Ogilvy & Mather with new online campaign for IBM
Downtime in IT systems not only incurs costs but also causes a fair amount of stress—especially for the IT managers involved. Ogilvy & Mather Zurich addresses this issue with a new, tongue-in-cheek online campaign for IBM Dynamic Maintenance.
In it, IBM recommends that companies that do not yet use its comprehensive in-house services make creative use of the downtime that is thus more likely to occur and practice IT yoga. The witty yoga exercises are advertised with web banners on IT-savvy business websites and are available on the microsite Itdowntimecreativeuse.ch with the corresponding humorous instructions.
Responsible at IBM Switzerland: Renato Bastianelli (Overall Responsibility), Valérie Blaser (Marketing Manager), Andreas Albicker (Market Segment Manager), Ronnie Schwegler (Product Manager). Responsible at Ogilvy & Mather: Thomas Bolliger (Creative Direction), Stephanie van Ophuisen (Art Direction), Fabian Küchler (Text), Regula Krebs (Graphics), Sam Hug (Consulting), Nina Beriger (Assistance). Photography: F.X. Brun.
