Ogilvy & Mather: Campaign created for Hotel La Val
«Discover the Untouched»—that’s the message Ogilvy & Mather Zurich is using to promote the Bergspa Hotel La Val in Brigels. On the posters and ads, a deer poses in surprising situations.
According to a press release from the agency, the red deer—which are usually so skittish—seem to show no fear whatsoever in human surroundings. The campaign is a surprising implementation of the communication strategy, which centers on «recreation off the beaten path.» The stag is also the emblem of this nature-loving wellness hotel set in the wild and romantic mountain landscape of Graubünden. The advertising campaign, redesigned by Ogilvy & Mather Zurich, includes not only traditional print ads and posters but also a new corporate design, as well as the redesign and implementation of the website Laval.ch as well as brochures in five languages.
Person in charge at Brigels Gastro: Chris Faber. Responsible at Ogilvy & Mather: Thomas Bolliger (CD), Fabian Küchler (Copywriter), Stephanie van Ophuisen (Art Director), Filippo Salmina (Graphic Designer), Sam Hug (Consultant), Simone Steiger (Assistant), Harald Kleiner (Production). Responsible photography: Michelle Chaplow. Animation: Cloudscape. Programming: VF Visual Fantastix.
