Ogilvy & Mather: Campaign for Allianz Family
To promote a new family package, Allianz is working with Ogilvy on television commercials, online measures and additionally on the social media platform, family diary and iPhone app "One Big Family".
The commercial, filmed by Christine Wiederkehr, is intended to show why and for what Allianz Family was developed. The wild goings-on and the naughty pranks of the three boys document on the one hand the insurance areas covered by Allianz Family, and on the other they introduce the additional services. And because this includes a hotline for families, which can even be used to organize nannies, a nanny is also included, according to a press release.
The story is told within the visual-conceptual framework of a photo album, which forms the link to the other communication measures. Thus, the platform "One Big Family" to all interested families to upload their photos in their own digital family diary and share them with friends and relatives. Facebook page and banners - linked to a contest - lead to the separate microsite Alliance-family.ch.
Responsible at Allianz Suisse: Urs Bretschger (Head of Marketing Communications), Jolanda Heimann (Advertising/CI), Simone Schmitt (Digital Manager), Thomas Iubatti (Segment Manager Market Management). Responsible at Ogilvy & Mather: Dominik Abt, Sabine Furrer and Samuel Hug (Consulting), Thomas Bolliger, Tino Heuter and Markus Sidler (Concept/Creation). Responsible at Condor Films: Christine Wiederkehr (Director), Alessandra Angiuli and Kerstin Reulen(Producers) and at Shortcuts, Social Media Agency, Patrick Müller (Creative Director).
